The Story of Brands & Face-masks
In the absence of trade shows, conferences and other marketing opportunities where brands have traditionally set up booths and passed out keychains and other promotional...
Digital Marketing tactics that will steer you through “Corona”
Being on top of everyone’s mind at the moment, Coronavirus has urged individuals across the globe to hit the panic button. Living in the midst...
Proximity Marketing : Examples & Benefits
Also known as hyperlocal marketing, ‘Proximity Marketing’ involves targeting potential consumers with personalized adverts based on how near a consumer (or device) is to a...
Is Cause-Based Marketing Effective? (Cause Marketing)
Cause Marketing is the process of marketing a specific idea or cause, rather than a specific business, product, or service. For example, a Cause-Based Marketing...