Month: September 2019
21
Sep
Have you tried “Guerrilla Marketing” yet?
by Skanda
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For those of you who are not familiar with the term, Guerrilla Marketing is an advertising strategy where companies aim to surprise or use unconventional means...
14
Sep
“Moment Marketing”: Capturing the right moment!
by Skanda
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Getting the right message across to consumers at the right time is a key factor for any campaign. Targeted & Segmented messaging is becoming relevant...
12
Sep
“Celebrate the Breaks” Kitkat Campaign
by Skanda
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With over 100 Million impressions, this campaign, the first of its kind summarizes the power of 360 degree campaign! A 360 degree marketing campaign aims...
08
Sep
Tips for successful Public Relation Campaigns
by Skanda
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Public Relations has come a long way from being just a sales strategy to an art of building and nurturing a brand, making it vital...